Privacy Policy
We believe in keeping things simple and transparent. This policy explains exactly what data we collect, why we collect it, and how you can control it.
Who We Are
Siterifty ("we", "us", "our") operates Siterifty.com, an online marketplace for buying and selling websites, indie sites, and digital assets. This Privacy Policy applies to all users of the Platform.
Contact: privacy@siterifty.com
Data We Collect
| Category | Examples | Source |
|---|---|---|
| Account data | Name, email address, username, password (hashed) | You, on registration |
| Profile data | Profile photo, bio, social links | You, optionally |
| Listing data | Site URL, description, price, category, traffic stats | You, when listing |
| Usage data | Pages visited, clicks, search queries, session duration | Automatically collected |
| Device data | IP address, browser type, OS, device ID | Automatically collected |
| Communications | Messages sent via the Platform, support emails | You, when communicating |
We do not collect sensitive data such as payment card numbers directly — payments are processed by third-party providers.
Why We Collect It
- To create and manage your account and provide the Platform's core features.
- To display and promote your listings to potential buyers.
- To facilitate communication between buyers and sellers.
- To detect and prevent fraud, abuse, and security incidents.
- To improve the Platform through analytics and user research.
- To send important service notifications and updates (not marketing spam).
- To comply with legal obligations.
Sharing Your Data
We do not sell your personal data. We may share data with:
- Other users — your public profile and listings are visible to buyers/sellers on the Platform.
- Service providers — Firebase (auth/database), Imgur (profile photos), analytics tools. These providers are bound by data processing agreements.
- Law enforcement — when required by valid legal process or to protect safety.
- Business transfers — in the event of a merger, acquisition, or sale of Siterifty.
We require all third parties to respect the security of your data and treat it in accordance with applicable law.
Cookies & Tracking
We use essential cookies and similar technologies to:
- Keep you logged in across sessions.
- Remember your preferences.
- Understand how users interact with the Platform (analytics).
You can control cookies through your browser settings. Disabling essential cookies may affect Platform functionality.
Data Retention
We retain your personal data for as long as your account is active, or as needed to provide the service. When you delete your account:
- Your profile and listings are removed from public view immediately.
- We may retain certain data for up to 90 days for fraud prevention and legal compliance.
- Anonymized, aggregated data may be retained indefinitely for analytics.
Your Rights
Depending on your location, you may have the following rights regarding your personal data:
To exercise any right, email privacy@siterifty.com. We will respond within 30 days.
Security
We implement industry-standard technical and organisational measures to protect your data, including:
- Encrypted data transmission (HTTPS/TLS).
- Hashed and salted password storage.
- Access controls limiting who can view personal data.
- Regular security reviews.
No system is 100% secure. If you believe your account has been compromised, contact us immediately at security@siterifty.com.
Children's Privacy
Siterifty is not directed at children under 18. We do not knowingly collect personal data from anyone under 18. If you believe a minor has provided us with personal data, contact us and we will delete it promptly.
Changes to This Policy
We may update this Privacy Policy from time to time. When we make significant changes, we will notify you by email or via a prominent notice on the Platform. The "Last updated" date at the top of this page reflects the most recent revision.
Continued use of the Platform after changes constitutes acceptance of the updated policy.
Contact Us
For any privacy-related questions or to exercise your rights:
- Email: privacy@siterifty.com
- General support: support@siterifty.com
- Website: siterifty.com