Siterifty.com
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The #1 indie website marketplace — Browse Listings

Our Story

Built for the
indie internet

Siterifty was born from a simple frustration: buying and selling websites shouldn't require a broker, months of negotiation, or 15% in fees. We built the marketplace we always wanted.

10K+ Buyers
$0 To List
48h Avg. Deal
100% Secure Escrow

"Every indie founder deserves a fair exit. Every buyer deserves a trusted deal. We exist to make both happen — without the gatekeepers."

— The Siterifty Team

A marketplace designed for builders, not brokers

Siterifty is a peer-to-peer marketplace for buying and selling websites, SaaS products, newsletters, eCommerce stores, and online businesses of all sizes. We've stripped out the noise — no bloated broker fees, no endless back-and-forth — just a clean, fast platform that connects serious buyers with motivated sellers.

Whether you're flipping a side project for a few hundred dollars or exiting a six-figure SaaS, Siterifty gives you the tools, escrow protection, and audience you need to close confidently.

How we think about everything we build

Trust by Default

Escrow-protected transactions and verified metrics mean you never have to take a seller's word for it. Every deal is safe by design.

Speed Over Everything

List in minutes, close in days. We've eliminated every unnecessary step so deals happen at the speed of the internet.

Fairness First

We charge a small success fee only when deals close. No listing fees, no monthly subscriptions, no surprises. You keep more of your exit.

Community Driven

We're indie builders too. Every feature we ship comes from conversations with real sellers and buyers — not a product committee.


From idea to the #1 indie marketplace

We started Siterifty because we were tired of the same problems every founder faces when trying to exit or acquire digital assets. Here's how we got here.

2022 — The Frustration
An idea born from a bad experience

Our founders tried to sell a bootstrapped SaaS. Every broker wanted 10–20% and a 6-month exclusive. We said no — and decided to build something better.

2023 — First Launch
Beta opens to 200 indie founders

We launched a private beta, onboarded our first 200 sellers, and closed our first 50 deals within 3 months. Word spread fast in the indie community.

2024 — Escrow & Trust
Built-in escrow for every transaction

We launched our native escrow system, eliminating the biggest risk in peer-to-peer website sales. Deal volume grew 400% in 6 months.

2025 — Scale
10,000+ buyers, $1M+ in deals closed

Siterifty became the go-to marketplace for indie founders and digital entrepreneurs worldwide. We're just getting started.


Small team. Big mission.

We're a lean, fully remote team of builders who are obsessed with making the website acquisition market fair and accessible for everyone.

A
Alex Rivera
Co-Founder & CEO

Former SaaS founder. Sold 3 products before building Siterifty. Obsessed with fair markets.

J
Jamie Okafor
Co-Founder & CTO

Full-stack engineer and indie hacker. Built Siterifty's escrow and verification systems from scratch.

S
Sam Chen
Head of Growth

Previously at Flippa and MicroAcquire. Knows the website M&A space better than anyone.

M
Morgan Patel
Head of Support

Ensures every deal goes smoothly. Mediates disputes and keeps our community standards high.

Ready to buy or sell?

Join 10,000+ buyers and sellers who trust Siterifty for their website acquisitions. List free. Close fast. Keep more.